When setting up a new ecommerce website, many owners decide that at some point they will need to set-up and launch a Google AdWords campaign, however, doing so is not as easy as adding funds, creating ads and keywords then letting it run.
Over the last 15 years, I have met and had hundreds of conversations with many business owners who tell me AdWords does not work, and in fact tell me it is a money pit.
When I look into their AdWords campaigns, I can only nod and agree with them as their accounts are indeed configured in such a way that they're just eating away at any money they put in.



